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Ulta Beauty World 2026 coming to Florida. See when tickets go on sale
Florida beauty fanatics, listen up! Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular beauty convention, “Ulta Beauty World,” to Central Florida in April 2026.
According to last year’s inaugural event in San Antonio, Texas, the convention offers exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Attendees during 2025’s event also received “curated swag bags filled with must-have products from top beauty and wellness brands.”
Here’s how Ulta Beauty fans from Florida and beyond can attend the 2026 Ulta makeup convention.
Where will the next Ulta Beauty World makeup convention be held in 2026?
Ulta Beauty World makeup convention will be at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
- North Building: 9400 Universal Blvd.
- South Building: 9899 International Drive
- West Building: 9800 International Drive
When do tickets go on sale for Ulta Beauty World 2026?
Ulta announced on Dec. 19, 2025, that tickets to Ulta Beauty World makeup convention will go on sale around Jan. 21, 2026. Tickets will go fast once they are released.
How do I buy tickets for Ulta Beauty World 2026?
While Ulta has not yet revealed exactly how tickets will be purchased as of Jan. 9, it has said that interested parties should monitor its social channels for details.
There are some tips from attendees of last year’s event, many of which highlight signing up for Ulta’s newsletter or following its Instagram channel. Make sure to turn on post and message notifications.
Others recommend saving your payment information to your Ulta account for faster check-out.
How much are tickets to Ulta Beauty World 2026 makeup convention in Orlando, Florida?
Ticket prices for the 2026 Ulta Beauty World have not been revealed, but prices for the 2025 makeup convention in San Antonio, Texas, were $160 per ticket.
USA TODAY Network Florida reached out to Ulta get clarity on 2026 prices and was told in an email that “details were coming soon.”
What items are allowed into the Orange County Convention Center in Orlando, Florida?
Videos of last year’s event went viral for attendees pulling huge suitcases of free makeup and hair products, but will that be the case for this year’s convention in Orlando, Florida?
The OCCC website doesn’t provide a clear list of items attendees can bring, aside from prohibiting weapons, outside food/drinks, outside alcohol, illegal substances, smoking/vaping, unmarked meds, and professional camera gear.
Event information, including what attendees may bring, will be shared closer to the event.
How big is the Orange County Convention Center in Orlando, Florida?
Enough for all your favorite beauty brands! Its website says it is 7 million square feet.
I’m traveling from outside Florida. How far away is the convention center from the Orlando airport?
For those traveling from out of state or flying from much farther parts of Florida, the Orange County Convention Center is about 12 miles from Orlando International Airport.
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters
