Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz

Price: $32.00
(as of Mar 11, 2026 20:50:00 UTC – Details)

From the manufacturer

Joico’s 7-Second Bond Strengthener

QUICK-AS-A-FLASH TRANSFORMER

DEFY DAMAGE IN A FLASH 7-SECOND BOND BUILDER

Hurtle towards healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. Liquid-to-crème formula delivers 80% less breakage*, and 20X stronger, silky-smooth strands.

*Against combing breakage on damaged hair vs. untreated

Directions: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy.Leave in for 7 seconds. Rinse.

A 7-SECOND TRANSFORMATION

HERE’S WHY YOU’LL LOVE IT

Hair is up to 20X more resistant to breakage*Creates bonds and strengthens the hair structureLeaves hair silky smooth without weighing downSafe for color-treated hair

* Against combing breakage on damaged hair vs. untreated

How is Defy Damage In A Flash 7-Second Bond Builder unique?

Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.

How often should I use In a Flash?

Whenever your hair needs an extra boost of resilience and shine.

Is this animal test-free?

In a Flash is PETA-approved, animal test-free, like all Joico products.

Should In a Flash be applied on the scalp?

It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.

Should I skip using conditioner on the day I use In a Flash?

Yes, you can skip conditioner the day you use this treatment.

Product Dimensions ‏ : ‎ 1.93 x 1.93 x 6.73 inches; 7.84 ounces
Item model number ‏ : ‎ 1255662
UPC ‏ : ‎ 074469562355
Manufacturer ‏ : ‎ Joico
ASIN ‏ : ‎ B0CWCNFDRF
Best Sellers Rank: #32,480 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9,461 in Hair Care Products
Customer Reviews: 4.5 4.5 out of 5 stars (346) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
IN A FLASH: Our nearly instantaneous 7-second hair bond transformer for strong, resilient, silky soft, healthy-looking hair.
LIQUID KERATIN: The essential building block of healthy hair, makes up 80% of human hair and can be lost during chemical services or when hair has been damaged.
ENHANCED BONDING TECHNOLOGY: Builds bonds and strengthens hair fibers for healthy-looking results you can see and feel.
LOW-WATER FORMULA: A unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment.
Joico Defy Damage In A Flash 7-Second Bond Builder provides damage protection, extra boost of resilience and shine, replenishes moisture, reduces hair breakage, leaves hair silky smooth, weightless, and healthy-looking for a perfect everyday look.